LifeLock Offers New Generation Of Services

In the wake of claims by one of the big credit reporting firms that fraud alerts being placed on behalf of an individual by identity protection firms are a misuse of the Fair Credit Reporting Act, LifeLock is replacing fraud alerts as one of the company’s primary consumer protection methods, according to a recent press release from the company.

To be deployed in the coming weeks, the new system will provide better and broader protection to current and prospective members. The new system features sophisticated technologies such as scientific modeling and multi-point data mining to help identify fraud and protect LifeLock’s customers.

LifeLock CEO Todd Davis announced “The team at LifeLock will never lose sight of the reason we are in business – to help protect consumers who are vulnerable to identity theft.” Davis also noted that criminals are devising increasingly complex schemes to commit fraud, so protection services must constantly evolve as well so they can remain two steps ahead.

The new identity protection system will use more advanced algorithms to spot identity fraud and will monitor more data sources such as retailers, banks, mortgage lenders, utilities, and auto lenders as well as the major credit bureaus. The company will also examine longitudinal patterns across their entire network to better help predict risks and vulnerabilities to individual members.

In addition to the new identity protection system, LifeLock will continue to provide members with their other array of personal protection services such as WalletLock™. In the case of a stolen or lost purse or wallet one call to LifeLock’s toll-free number is all it takes to handle the tedious task of notifying bank accounts, credit accounts, insurance information, etc., and begin the process of replacing driver’s license, Social Security card and other documents. They will also continue to offer their $1 million total service guarantee.

If you’d like to learn more about what LifeLock has to offer, take advantage of our LifeLock Promo Code for a free one month trial and 10% savings on your subscription.