New GoDaddy Sponsorship Is No Bull

As you probably know, GoDaddy.com has been deeply involved in sponsorship of sports for many years now. Last weekend in Portland, Oregon the world’s largest domain name registrar jumped in to the dangerous and fast-paced world of Professional Bull Riders, Inc. (PBR), with sponsorship of the the GoDaddy.com Invitational, a two-day competition held at Portland’s Rose Garden. Forty of the world’s toughest bull riders battled for a chance to compete in the 2009 World Finals in Las Vegas, Nevada to be held in early November.

Shane Proctor of Mooresville, N.C. emerged victorious, riding all three of his bulls for 261 points. Proctor rode a bull named Juicy Vindication for 87.25 points and a third place finish in round one, followed up with an 86 point ride on Rude Awakening in round two, and rode Okie Dokie in the final round for 87.75 points, locking up the coveted GoDaddy.com Invitational event title.

Professional bull riding is an emerging sport where riders attempt to stay mounted for at least eight seconds on a wildly bucking bull. The sport now has more than 100 million viewers each year.

“Bull riding use to be a niche sport, but it’s quickly growing into a big league event,” according to Bob Parsons, GoDaddy’s CEO. “It’s about as American as any sport there is – and it takes nerve. These professional riders are as tough as any athlete in the world. They’re edgy too, and we like that.”

GoDaddy Girl Erin Kalin performed the National Anthem on both days of the event in Portland.

PBR is the most recent addition to a growing list of professional sports sponsored by GoDaddy including NASCAR, IndyCar, and television advertising in professional hockey, baseball and of course the NFL. It has been noted time and again that GoDaddy recognizes the value of increasing advertising budgets during a time when other companies are cutting back.

If you’re looking for savings on your Website, our GoDaddy Coupon will save you 20% on your hosting plan. Enter code MEVIO20H at checkout. And that’s no bull!